Post by account_disabled on Dec 30, 2023 10:06:14 GMT
Oatly has done it again . The Swedish oat drink company has launched a new and controversial campaign , this time in response to amendment 171, which seeks to impose severe restrictions on plant-based dairy alternatives since current packaging and marketing guidelines are “confusing” for consumers. consumers. The European Parliament has voted to support this amendment, which has the support of the European Dairy Association and is now in the hands of the EU Council of Ministers. The amendment proposes, Oatly explains, to prohibit plant-based products from making any type of reference that reminds or refers to dairy products . If it came into force, phrases such as "contains no milk", "creamy" or "cheese alternative" could be banned. In addition, it could force plant-based products to change their packaging and even prohibit comparing their climate footprint with that generated by dairy products.
For one week, Oatly tested 12 groups of people between 21 and 64 years of age from 17 European countries . In these tests they asked the same question in different ways, but the result was Phone Number List always the same: consumers know perfectly how to distinguish between dairy and plant-based products. If you do not display the embedded video correctly, click here . If you do not see the embedded video correctly, click here. If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . In Spain, Oatly, ProVeg, Upfield and Heura also carried out the perception study "Nomenclature of foods of plant origin", whose results coincide with those obtained after the focus groups: consumers know how to distinguish both products. Specifically, 91% of the more than 3,000 respondents acknowledge knowing the difference between milk of animal origin - cow, sheep, goat - and that of plant origin.
On the other hand, 73% stated that they would like plant-based products to be labeled on equal terms with dairy products and 92% of those surveyed are in favor of more and more plant-based alternatives to products of origin. animal. With this data on the table, Oatly will make a call and show its position on the European Union thesis which, according to the brand, would lead to greater confusion. According to data from the Ministry of Agriculture, Fisheries and Food, in the last 20 years Spanish households have reduced their consumption of liquid milk by more than 20%, they recall. "For us, it's one thing to know the impact that Amendment 171 can potentially have on people trying to choose plant-based foods, but we also wanted to speak directly to the people who will be affected by this - ordinary people - to understand if this regulation really benefits them. It was clear that consumers already understand the difference between dairy and plant-based products, and that the restrictions that Amendment.
For one week, Oatly tested 12 groups of people between 21 and 64 years of age from 17 European countries . In these tests they asked the same question in different ways, but the result was Phone Number List always the same: consumers know perfectly how to distinguish between dairy and plant-based products. If you do not display the embedded video correctly, click here . If you do not see the embedded video correctly, click here. If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . In Spain, Oatly, ProVeg, Upfield and Heura also carried out the perception study "Nomenclature of foods of plant origin", whose results coincide with those obtained after the focus groups: consumers know how to distinguish both products. Specifically, 91% of the more than 3,000 respondents acknowledge knowing the difference between milk of animal origin - cow, sheep, goat - and that of plant origin.
On the other hand, 73% stated that they would like plant-based products to be labeled on equal terms with dairy products and 92% of those surveyed are in favor of more and more plant-based alternatives to products of origin. animal. With this data on the table, Oatly will make a call and show its position on the European Union thesis which, according to the brand, would lead to greater confusion. According to data from the Ministry of Agriculture, Fisheries and Food, in the last 20 years Spanish households have reduced their consumption of liquid milk by more than 20%, they recall. "For us, it's one thing to know the impact that Amendment 171 can potentially have on people trying to choose plant-based foods, but we also wanted to speak directly to the people who will be affected by this - ordinary people - to understand if this regulation really benefits them. It was clear that consumers already understand the difference between dairy and plant-based products, and that the restrictions that Amendment.