Post by amirmukaddas on Mar 14, 2024 6:05:59 GMT
There is a lot of talk about storytelling in our society, especially in the field of marketing and communication. What is corporate storytelling? We can generally define, with the term corporate storytelling, the art of telling a story, using the channels made available by a company. Today this art is implemented through digital channels, such as social media or your own website, within your marketing strategy, with the aim not only of telling a narrative story to advertise a product, but also telling the company itself and its founding values, making inroads with the public, gaining their trust, which can transform over time into sales and turnover for the brand. In this post we want to show you 3 success stories in this art. Here are 3 examples of successful storytelling! Airbnb When it was born, it seemed like a novelty but it didn't take long to discover itself as an unstoppable force.
Airbnb doesn't just sell affordable accommodation, but a real life experience connected to travel. Airbnb's travel stories pages on social media bring to life different experiences of travelers who have used the service around the world, sharing their experiences through videos. It is precisely thanks to social media that Airbnb creates its own storytelling, telling the experience directly from the words of those who Denmark Telegram Number Data live it! An example of excellent digital storytelling: Charmin Another example of corporate storytelling is that of the well-known American toilet paper company, which humorously talked about the way it uses toilet paper on social media. For example, with the slogan " Sit back, relax and enjoy the go" he wanted to dilute what usually becomes a taboo topic: the one linked to our bodily needs.
So Charmin advertised its product without being ridiculous and creating a truly entertaining story for its audience. DirecTV The company is smaller than giant cable competitors and is competing in a different space because it offers satellite rather than cable service. In order not to go out of line , DirecTV has created social campaigns with very funny stories featuring the American actor Rob Lowe . There are 2 versions of the actor: the successful one who uses satellite TV, with an easier life without cables and his unlucky and do-nothing “alter ego” who uses cable. The campaign was very successful because it was told with a lot of humor and with videos lasting less than 60 seconds.
Airbnb doesn't just sell affordable accommodation, but a real life experience connected to travel. Airbnb's travel stories pages on social media bring to life different experiences of travelers who have used the service around the world, sharing their experiences through videos. It is precisely thanks to social media that Airbnb creates its own storytelling, telling the experience directly from the words of those who Denmark Telegram Number Data live it! An example of excellent digital storytelling: Charmin Another example of corporate storytelling is that of the well-known American toilet paper company, which humorously talked about the way it uses toilet paper on social media. For example, with the slogan " Sit back, relax and enjoy the go" he wanted to dilute what usually becomes a taboo topic: the one linked to our bodily needs.
So Charmin advertised its product without being ridiculous and creating a truly entertaining story for its audience. DirecTV The company is smaller than giant cable competitors and is competing in a different space because it offers satellite rather than cable service. In order not to go out of line , DirecTV has created social campaigns with very funny stories featuring the American actor Rob Lowe . There are 2 versions of the actor: the successful one who uses satellite TV, with an easier life without cables and his unlucky and do-nothing “alter ego” who uses cable. The campaign was very successful because it was told with a lot of humor and with videos lasting less than 60 seconds.